QUICK UPDATES ON SEO TRENDS IN 2020 in DUBAI
The changes that Google made with its algorithm are going to change your business in a big way, and if your website did not apt to these changes, you’re going to miss the boat. Let’s talk about these factors and the way it’s going to formulate your SEO strategies throughout the year and beyond.
Before talking about the Google algorithmic changes let us see the behavioral change of people in the coming years. According to research, it has been seen that 31% of smartphone users worldwide use voice technology at least once a week and 50% of all online searches will be voice-based by the end of 2020 whereas 30 % of the searches will be done without a screen.
So we see how voice searches have taken over text searches in recent years. And these searches are long-tail and very specific. Users want an accurate answer to the exact question they asked.
The BERT update:
Based on these factors Google has introduced its artificial learning, BERT (Bidirectional Transformers for Language Understanding) it is Google’s neural network-based technique for natural language processing, BERT gives Google a better understanding of how language is used and helps it comprehend the context of individual words within searches. The important thing to know about BERT is the fact that you cannot optimize for it.
But we can optimize for the intent behind search queries because intent matching is crucial to creating successful content.
Before writing copy, analyze the top ten content ranking on the first page of SERP for that specific keyword. Is the result informational, transactional or navigational? Create content that matches the user’s intent based on your analysis.
Google’s Featured Snippet:
Another factor that dominates the search results is featured snippets and because of these featured snippets, 50.53% of search results have no click at all as Google shows the information people are searching for right on the search page, so there is no need to open the link. However, we can make the user follow our link by leaving some part of their questions unsaid.
A Shift to Video Content
In the recent past, we have seen a shift of people’s interest from text content to video content. As video content gives a high touch and feels the value of a product. According to Forrester Research, video is 50 times more likely to show up on the first page of SERP than a web page with plain text. Also, 62% of Google’s universal searches include video.
It has been analyzed that companies that use video marketing see 41% more organic traffic than those that don’t. Apart from bringing in traffic it also converts the visitors into potential customers. Home pages with videos see 20% more conversions. Landing pages see 80% more.
Length of the Content:
Google and other search engines now consider the quality of content as the most important ranking factor. Researches show that the average length of the top 10 results is at least 0f 2000 words that should comprehensively answer the questions of the user as well as the questions related to the main search query.
Web pages with long-form high-quality content enjoy more visibility and increased dwell time, which indicates Google those users, was satisfied by the content of that page. Improving this metric will help you beat the competition to page 1 ranking.
Expertise, Authoritativeness, and Trustworthiness (E-A-T)
While analyzing the web page Google tries to find out the reliability of the information you provide to the users. You have to nurture your brand by building its Expertise, Authoritativeness, and Trustworthiness both on and off your website, which will eventually improve your ranking on Google.
The quality rates keep the E-A-T factor in mind while judging your site page. They check if the content meets their standard. If they feel the users will be comfortable reading, sharing and recommending the content, they will increase your site’s E-A-T level
To conclude today SEO needs both online and offline marketing strategies to succeed. Every time we think to get the SEO thing down, Google makes a new update. So as a marketer we need to always keep our hands on the pulse, and adjust our work according to the new challenges to gain the best results for your business.To get a free SEO audit of your companies website –
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